The Johnnie Walker Private Tasting program shows current Johnnie Walker consumers how to organize and host an exclusive Scotch tasting for their friends. The multi-channel program began with a simple,elegant mail-piece that formally invited customers to watch a video introduction teasing the new program. A few weeks later, a follow-up email unveiled the Private Tasting and linked to the website, where customers could watch videos, download content and order a limited-edition private tasting kit. The program was a huge success, generating more than 2,000 responses in the first 48 hours alone. Diageo is now looking to expand the experience by offering additional content such as cocktails, food pairing and blending.
Web Design, Print Design, Packaging
“Whether you are gifting, serving or entertaining with Johnnie Walker this holiday season, you are sure to make a lasting impression.”
This year we were faced with the difficult task of organizing multiple holiday initiatives into an integrated experience. The program stretched across several different channels including packaging design, HTML emails, direct mail and a full modular site build.
Graphic Design, Web Design, Art Direction
HOUSE OF WALKER
Proposal for Johnnie Walker's Global Relationship Marketing Program
Art Direction, Web Design, Copywriting
99% CONFERENCE MATERIALS
99% Conference 2010 Branding and Materials, all done in house by the Behance design team. Yellow, black and Knockout from Frere-Jones.
Graphic Design, Branding
BEHANCE NETWORK IPHONE APP
The Behance Network for iPhone is the best way to explore millions of creative projects by the world’s top creative talent. The app also offers the ultimate mobile portfolio that seamlessly syncs with your Behance projects.
Interaction Design, UI/UX
99% WEB MAGAZINE
At 99%, Behance's think tank, we focus on what happens after inspiration — researching the forces that truly push ideas to fruition. Our profiles of proven idea makers, action-oriented tips, best-practices sessions, and annual conference are all designed to help you transform ideas from vision to reality.
Interaction Design, Web Design